The Tooth Fairy’s Fall From Grace

The Tooth Fairy’s Fall From Grace

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tooth fairyGenerous offerings from the Tooth Fairy are falling by the wayside. According to the Original Tooth Fairy Poll sponsored by Delta Dental, the Tooth Fairy’s cash gifts have dipped to $3.91, down 10.32% compared to $4.36 in 2014.

The region hardest hit by the Tooth Fairy’s giving slump: The Midwest.

The poll shows the Midwest has the lowest gift per tooth average at $3.11. In addition, she is more likely to forget a tooth pickup in the Midwest than in other regions. Of the households surveyed in the Midwest, 46% report she has forgotten a tooth pickup at least once in 2015 compared to 35% nationwide.

Some other findings from the survey:

  • The Tooth Fairy is most likely to visit homes between 10 pm and midnight (68% of the time).
  • Dental health related gifts from the Tooth Fairy are on the rise: toothbrushes (40%, up from 33%), toothpaste (33%, up from 27%) and floss (27%, up from 14%).

Even though the Tooth Fairy seems to be tightening her belt, she can still be a valuable partner in helping parents teach kids the value of taking care of their teeth. Kids who know that the Tooth Fairy loves to pick up their healthy baby teeth may be more motivated to brush twice a day, use dental floss — and go see their favorite dentist on a regular basis.

About the Survey: The Children’s Tooth Fairy Survey was conducted between December 16th, 2015 and January 14th, 2016 among a nationally representative sample of 1,307 parents of children ages 6-12. The margin of error is +/- 2.7 percent.

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